Overview

Goodbye to traditional advertising, and Cheers to Speedfame, the dynamic web app built by Toptech to take digital advertisement to the next level. Speedfame provides a streamlined, user-friendly experience that bridges the gap between advertisers and broadcasters, where time is money—and visibility is power. Broadcasters create profiles and share unique QR codes, which advertisers scan to upload their ads. Advertisers can control ad frequency, and pay directly through the platform. After ads are evaluated for compliance with content policies, broadcasters push them live. Admins monitor the users, with the power to pause, delete, or block them. With a sleek interface and easy-to-use features, this web app allows businesses to safely increase their visibility, engage their audience, and create powerful, controlled ad campaigns that drive real results in the digital marketing world.

Client Overview

  • Client Name: Robin Renault
  • Domain/Sector: Marketing & Advertising
  • Location: France

Project Overview

  • Project Name:  SpeedFame
  • Duration: 3 Months

Services Provided

  • Discovery
  • UI/ UX Design
  • Backend Development
  • Frontend Development
  • Quality Assurance
  • Cloud and DevOps
  • Project Management

Technologies Used

  • Flask
  • ReactJS
  • AWS

Team Size: 5

Problem Statement/Client’s Challenges

Stuck in the past with outdated advertising methods? Traditional advertising often felt like shooting in the dark—inefficient, costly, and frustratingly vague. Businesses struggled with outdated systems that offered minimal targeting precision, high costs, and a lack of real-time control over ad placements. Managing campaigns was often complex, with advertisers struggling to ensure content compliance and effectiveness amidst generic ad options. These outdated approaches led to wasted budgets, ineffective reach, and a fragmented advertising experience. Speedfame addresses these issues head-on by providing a modern, streamlined platform that revolutionizes how ads are managed and delivered.

Objectives

At Toptech, our mission with Speedfame was clear: Turn our client’s vision into reality by addressing the shortcomings of traditional advertising. Our goal was to design an intuitive platform accessible to everyone—from large advertisers to small businesses—allowing them to easily manage ad campaigns, achieve maximum visibility, and engage their audience effectively. Speedfame offers seamless control, real-time results, and introduces real-time advertisements. Imagine being at a restaurant, seeing a QR code on the restaurant’s TV, scanning it, and instantly running your own ad for everyone in the venue to see. This revolutionary feature transforms advertising, offering instant engagement with just a click.

Technical Power: Behind the scenes interesting Features of Speedfame

  • Technology Used: “Stripe Connect” powers payment processing, enabling Speedfame to accept payments seamlessly. Custom checkout pages ensure a branded and smooth payment experience for users.
  • Uses of the Feature: The Stripe integration simplifies payment handling for advertisers, allowing them to quickly pay for ad campaigns within the platform while ensuring secure transactions. This increases user trust and provides a frictionless experience.
  • Others: Speedfame integrates webhooks to receive notifications about payment events in real- time, such as charge creation and refund issuance.
  • Technology Used: AWS Rekognition powers the image moderation engine, detecting offensive or inappropriate content in uploaded images.
  • Uses of the Feature: This feature ensures that all ads meet Speedfame’s content guidelines by scanning images before they go live, keeping the platform safe for users and advertisers alike. It also allows the creation of custom labels to detect specific content types, providing more tailored moderation.
  • API Integration: Speedfame sends all uploaded content through the Rekognition API, which analyzes the images and returns results on content suitability, streamlining the content review process.
  • Others: With custom label creation, Speedfame can train AWS Rekognition to recognize specific types of content, making moderation more adaptable to the platform’s needs.

The QR code system simplifies ad submission, advertisers scan a broadcaster’s unique QR code to upload advertising material and set campaign parameters such as frequency and duration, advertisers can also scan QR codes via their device’s camera or a dedicated QR code scanning library.

  •  Uses of the Feature: Users, whether advertisers or broadcasters, can create and manage their profiles with ease. This includes updating personal information and profile pictures, while backend security ensures data protection and proper access control.
  • Technology Used: Speedfame employs encryption techniques to protect sensitive user data, including passwords, payment information, and personal details.
  • Uses of the Feature: This feature secures all sensitive information from unauthorized access or exposure, providing users with confidence that their personal and financial data are protected.
  • Others: Sensitive data is encrypted both at rest and in transit, making Speedfame compliant with industry-standard security practices and ensuring user privacy.

Process Overview

Our adventure began with a deep dive into our client’s dreams. We rolled up our sleeves and got to know their vision inside out. This wasn’t just about collecting data—it was about understanding the essence of what they wanted to create and setting the stage for something truly revolutionary.

With a clear vision in hand, our team plunged into the research and development phase. We explored the ins and outs of traditional advertising, pinpointed its flaws, and mapped out how Speedfame could fill those gaps. This phase was like drawing the blueprint for a grand architectural marvel—careful planning and innovation were key to designing a platform that would change the game.

We turned our ideas into an engaging visual experience using Figma. This was where our creativity really took flight. We designed every pixel to ensure that Speedfame wasn’t just functional but also a joy to use. From intuitive navigation to eye-catching aesthetics, we crafted an interface that made ad management effortless and enjoyable for everyone, whether a giant corporation or a small business owner.

With the design in place, it was time to bring Speedfame to life. Our experienced and professional development team tackled both frontend and backend challenges using HTML(yet to be confirmed), blending technical skills with creative vision. This phase was where the magic happened—transforming our sleek designs into a fully operational, robust platform that was as powerful as it was user-friendly.

No great creation is complete without fine-tuning. Our quality assurance team took center stage, testing every feature of Speedfame. We hunted for glitches, polished every detail, and ensured that the platform delivered a flawless experience. It was all about making sure that when our users logged in, everything worked seamlessly.

The final act was the grand reveal. We knew that Speedfame was a game-changer in digital advertising. The platform was now ready to elevate ad campaigns, offering a seamless, secure, and engaging experience for advertisers of all sizes. With all the pieces in place, we handed over Speedfame to our client. Watching their vision come to life was a proud moment for us!

User Interface

Results/The Impact

Speedfame offers pinpoint targeting and real-time tracking that skyrocketed visibility and engagement.

No to clunky interfaces—Speedfame’s sleek design made ad management as smooth as a swipe, letting users handle campaigns with ease.

Speedfame ensures that every ad meets top-notch standards, keeping the platform credible and trustworthy.

Launching and managing campaigns is a breeze—its intuitive features make advanced advertising strategies simple and effective.

Speedfame didn’t just innovate; it transformed the advertising experience, merging ease of use with powerful functionality to set a new benchmark in the industry.

Features

  • Broadcaster Profiles: Create and easily manage your ad campaigns through personalized profiles and dashboards.

Broadcaster Dashboard

Broadcaster Add Content

Advertiser Profile

Advertiser Dashboard
Admin Dashboard
Admin Users

Share your unique QR code to let advertisers effortlessly upload their ads.

Take charge of how often and when your ads play for maximum visibility.

Track, adjust, and optimize your campaigns in real-time with a smooth dashboard interface.

Pay quickly and securely without leaving the platform—efficiency at its best.

 

Ads are screened using AWS rekognition to ensure they align with platform policies, keeping your brand safe.

 

Contact Us
  • Interested in a Similar Solution?
    • Contact us to discuss your project! info@toptech.team.